How to Thrive at Your First Global Cannabis Conference in 2025

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As the global cannabis industry grows, international cannabis conferences in 2025 offer a unique opportunity to connect with professionals, gain industry knowledge, and boost your career.

If you want to explore going global with your cannabis career, we say attending an international cannabis conference is a must so you can learn and explore a new market first-hand. 

And with the right preparation, you can smoothly connect with potential collaborators, gain insights from industry leaders worldwide, and discover exciting job roles, all while maximizing the value of your experience at the event.

We’ve outlined everything you need to know to navigate your first international cannabis conference with confidence. Let’s get into it! 

1. Plan Ahead for Smooth International Travel & Networking

Why It’s Important 

Traveling internationally for a cannabis conference can be both exciting and challenging. In addition to the typical event preparation, you’ll be navigating unfamiliar logistics, language differences, and cultural norms. 

A little research goes a long way in ensuring that you’re fully prepared to engage and connect with people in a meaningful way, regardless of the time zone or language barrier. 

Conference Travel Tips

  • Pick the Right International Conference: When choosing an international cannabis conference, it’s important to consider your specific goals. Conferences can lean heavily toward B2B, B2C, medical cannabis and other areas. Research the event’s reputation, its focus areas (such as cultivation, policy, investment, research, etc.), and the types of stakeholders it attracts. Look for events that align with your business objectives, whether it’s building partnerships, learning about emerging markets, or expanding your footprint. Also, take the time to see which individuals from your network are attending—this can make your decision easier and more strategic.
  • Prepare for the Unexpected: Attending a global cannabis event means navigating new environments, languages, and customs. Give yourself extra time for travel, check visa requirements in advance, and be aware of any regulations that could affect your trip.
  • Be Mindful of Local Cannabis Laws and Norms: Every state or country has its own unique set of cannabis laws, ranging from legal recreational use to strict regulations or outright prohibition. It’s important to familiarize yourself with these local laws before engaging in cannabis-related activities. In addition to understanding what’s legal, take note of how cannabis is culturally perceived—some areas may have a more accepting attitude, while others may have stricter social or legal boundaries. A little research can go a long way in making sure you’re compliant and respectful of local customs, whether it’s knowing where cannabis consumption is allowed, understanding local attitudes toward the industry, or how cannabis businesses are expected to operate.
  • Break Language Barriers: If you’re attending a conference where multiple languages are spoken, consider learning a few key phrases or downloading a translation app. Even if you’re not fluent, making the effort to greet others in their native language can go a long way in building rapport and showing respect.
  • Maximize Networking and Flexibility: Plan where your friends or colleagues are staying, especially if the conference offers onsite accommodations. It makes it easier to share Uber/Lyft rides, bump into each other in the lobby, and have those spontaneous, valuable conversations. Also, consider adding a day or two to your travel plans. This buffer not only helps in case of travel delays but gives you the flexibility for impromptu meetings or coffee chats that can lead to unexpected opportunities.

2. Walk the Floor: Immerse Yourself in the Cannabis Industry Landscape

Why It’s Important

The exhibition floor is the heart of any cannabis conference. This is where the magic happens—the latest trends, the brightest brands, and the most influential people in the industry all gather in one space.

In the exhibit hall, you’ll meet vendors, potential partners, and maybe even your next boss or collaborator. It’s a space where you can get a firsthand look at what’s new and exciting in the cannabis industry, and get insights about the next big trends. 

Actionable Tips

  • Take time to visit booths: Don’t just breeze through the aisles. Stop by booths that capture your attention, whether your focus is cultivation, processing, retail, medical cannabis, or emerging markets. Each exhibitor has something distinct and insightful to offer.
  • Engage with exhibitors: Ask them questions about their products or services. This isn’t just about making sales, finding a new vendor, or landing a new career opportunity—this is your chance to dig deeper into the industry. What trends are they seeing? What challenges are they facing? What do they think is next for cannabis?
  • Take notes or pictures: With so much information to absorb, it’s easy to forget the details of a conversation or product. Keep a notebook or use your phone to take notes and pictures of booths that stand out to you so you can follow up or reference them later. Consider this also when sitting in on educational sessions and listening to insights from experts. 

3. Take Care of Yourself: Stay Energized and Healthy

Why It’s Important

Conferences can be intense—especially when you’re on the go all day, jumping from panel to panel, booth to booth, and meeting after meeting. You need your energy to stay sharp and make the most of every interaction. So, self-care isn’t just a nice-to-have, it’s absolutely essential.

Taking care of your body will help you stay present, engaged, and energized. A little prep and attention to wellness will go a long way in helping you have a productive, enjoyable conference experience.

Wellness Tips

  • Bring a reusable water bottle: Hydration is key. Instead of buying bottled water at every turn, bring your own reusable water bottle. You’ll save time and money while staying hydrated and energized. Plus, you’ll be doing our planet a favor.
  • Wear comfortable shoes: Conferences involve a lot of walking, and those long days on your feet can take a toll if you’re not wearing the right footwear. Comfort is key! Wear shoes that support your feet and can keep you going for hours.
  • Prioritize sleep: Rest up the night before a big day. Sleep is your best friend when it comes to staying sharp and focused. Make sure you get a good night’s sleep, and don’t skimp on it.
  • Pack healthy snacks: Instead of grabbing sugary snacks or junk food, bring along some healthier options like protein bars, nuts, or fruit so you can remain fueled and prevent any mid-afternoon energy crashes.
  • Carry a travel toothbrush: You’ll feel so much better if you take a quick break and freshen up during the day. A travel toothbrush is a small but mighty item that helps you feel more refreshed and ready for your next conversation or meeting.

4. Start Conversations: Build Meaningful Connections

Networking Tips

Networking at an international cannabis event is an exciting opportunity to connect with a diverse range of people. While it may feel like there’s a lot going on, remember that great connections often begin with a simple “hello.” Embrace the moment, start a conversation, and focus on building authentic, long-term relationships. The key is to be genuine and open, and the opportunities will naturally follow.

How to Approach People

  • Break the Ice with a Friendly Introduction: Not sure how to start a conversation? Try something simple like, “Hey, I’m [Your Name]. It’s great to be here! What’s been the highlight of the event for you so far?” A warm, casual opener makes it easy to connect.
  • Ask Engaging Questions: Instead of yes/no questions, encourage a real discussion. Ask things like, “What’s the most exciting trend you’ve noticed?” or “What inspired you to attend this conference?” Thoughtful questions lead to more meaningful conversations.
  • Be an Active Listener: Show genuine interest in what others are saying. Nodding, maintaining eye contact, and asking follow-up questions will make your conversations memorable and help you build stronger connections..
  • Make the Most of Casual Moments: Networking doesn’t always have to happen during formal events. Coffee breaks, lunch, or just standing in line are great opportunities to meet new people. Don’t be afraid to strike up a conversation at these more relaxed moments.
  • Exchange Contact Info the Smart Way: Before ending a conversation, make sure to swap details. Instead of just handing over a card, connect on LinkedIn or scan each other’s badges if the event has a digital networking tool. A short follow-up message can keep the connection alive.

A Note on Relationship Building

Networking in the cannabis industry is all about building relationships rather than seeking quick wins. Every interaction is an opportunity to expand your network for the future. Conferences offer a prime chance to meet new collaborators, potential employees, or even future mentors, so stay open to connecting with a wide range of people—business owners, employees, and other industry professionals. You never know which conversations could spark ideas that later lead to valuable partnerships or exciting cannabis job opportunities. Remember, each introduction could open the door to something great in the long term.

5. Use LinkedIn to Stay in the Loop: Keep the Conversation Going

Why LinkedIn Matters

LinkedIn is the perfect platform for staying engaged after the conference. It’s where cannabis professionals go to talk about business, so it’s an excellent tool for keeping up with industry trends, event updates, and staying connected with new contacts you meet along the way. Plus, as it relates to platform restrictions, LinkedIn is much friendlier to cannabis than other social media sites.

Tips for Using LinkedIn

  • Engage with event posts: Follow event hashtags and LinkedIn pages to keep up with the conversation. Comment on posts, share your thoughts, and engage with others in the cannabis industry to keep your presence active.
  • Share your insights: Don’t be shy about sharing your takeaways from the conference. Whether it’s a quote from a panel, a product you loved, or an insightful conversation you had, post about it. Tag people you met and try to incorporate photos and relevant hashtags to increase visibility.
  • Join relevant groups: LinkedIn groups focused on cannabis B2B, cultivation, retail, and other cannabis sectors are great places to continue the discussion after the event. These groups can also help you stay in the loop on the latest news and trends.

6. Join a Buddy Brunch! Networking with a Purpose

Why Attend Buddy Brunches?

Looking for a more relaxed, inclusive networking opportunity during major global events and conferences? Buddy Brunches, hosted by Emerald Lane Recruitment, offer the perfect setting to make meaningful connections in a casual and welcoming environment.

Built around the breakfast table, Buddy Brunches are non-consumption focused events focused on connecting cannabis professionals. They’re open to everyone who is interested or involved in the cannabis industry! 

These events have been incredibly successful in fostering authentic conversations and partnerships. On behalf of our attendees, we’ve donated thousands of meals through these meetups to support communities in need.

Want to be a Buddy? Sign up for our newsletter at the bottom of this page to get on the list for our next Buddy Brunch.

Let’s Connect In-Person: Events That Emerald Lane Recruitment Will Be Attending in 2025 

Emerald Lane is on the road ALL year! We can’t wait to see you. If it’s your first conference or you need a Buddy–come find us, and you know you always have a friendly face amongst the crowd. 

Check out the list of cannabis events and conferences we’re attending around the world. 

Be sure to look out for our Buddy Brunches—message us to get on the list! 

And if you’re looking for top talent, Emerald Lane is your trusted partner in the global cannabis industry. Let’s connect at the conference—schedule some time to meet and discuss how we can help you find the perfect fit for your business.

  • GCNC C-Suite Connector, Co-Sponsored by Emerald Lane – Berlin, Germany (April 28) 🇩🇪
  • Buddy Brunch – Toronto, Canada (May 28) 🇨🇦
  • CB Club x EmpowHER- Berlin, Germany June 18 🇩🇪
  • Buddy Brunch – Berlin, Germany (June 21) 🇩🇪
  • Buddy Brunch – Las Vegas, Nevada (December 4) 🇺🇸

 

Ready to Take the Next Step Along the Emerald Lane? 

Sign up for our newsletter, contact us to join one of our Buddy Brunches, or reach out for tailored recruitment services. At Emerald Lane Recruitment, we’re here to help you navigate and thrive in the global cannabis industry!

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