At Cannabis Means Business NYC in June 2025, Rachel Wright speaks with Stephanie Pow, founder of Emerald Lane Recruitment, about building strong cannabis teams across 11 countries. They discuss hiring for mindset, not just skills, and how global recruitment drives culture, compliance, and long-term success. Pow also shares a behind-the-scenes announcement from Emerald Lane’s growing international team.
People are the foundation of any successful company. Building cannabis companies that last starts with building the right teams. At CMB NYC, Rachel Wright sits down with Stephanie Pow, founder of Emerald Lane Recruitment, to talk global hiring, talent strategy, and why people—not just products or profits—are the key to long-term success in cannabis. Stephanie shares how she built a cannabis-only recruitment firm that operates across 11 countries and 5 continents, helping companies ranging from new operators to global brands hire better, smarter, and with purpose.
Highlights include:
- What cannabis companies often get wrong about hiring
- Why technical skills alone aren’t enough, and why mindset matters
- Lessons in building global teams, from Sri Lanka to Germany
- How strategic recruitment drives growth, ensures compliance, and shapes culture
- A behind-the-scenes announcement from the Emerald Lane team
This is a must-watch for founders, operators, and investors who understand that talent is infrastructure and recruitment is strategy.
