In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship.
For this episode, Jill and Stephanie sat down with Adam Coates, Chief Revenue Officer at Decibel Cannabis. Adam wears a variety of hats. Responsible for sales, business development, and marketing, he made the transition from beverages to cannabis just as Canada’s adult use market came online in 2018. His entrepreneurial spirit suits this burgeoning industry, and despite the ups and downs he’s encountered, successfully bringing a challenger cannabis brand to market has been a complete immersion into customer experience and expectations.
As Decibel continues to expand internationally, Adam deep dives into how, as a leader, he set about building a team of professionals in a new (legal) market. Key takeaways:
- Bringing in sales professionals from other sectors
- Building teams and retaining staff
- Prioritizing a ‘human beings first’ policy
- Effective onboarding and setting staff expectations
- Investing in people the right way
