In this episode of GCNC World View’s ‘People Power’, Juba Hadid, Global VP of Sales and Partnerships at Allied Health, discusses his unconventional path from international B2B roles at Gartner to the global cannabis sector, emphasizing how transferable enterprise sales skills apply to a highly regulated, relationship-driven industry. He shares how Allied Health’s Canadian-led, Colombia-based cultivation model is focused on consistent, cost-effective medical cannabis supply for international markets, and highlights how reliability and trust are critical given their long 6–9 month sales cycles.
They explore the importance of personal relationships and cultural alignment in deal-making, the challenges of inconsistent professionalism in the emerging cannabis sector, and key global growth markets including France, Brazil, Poland, and the UK. Juba also underscores the strategic advantage of controlling direct supply chains to improve cash flow and operational certainty, and he believes U.S. federal cannabis descheduling would be the most transformative catalyst for global investment, banking access, and industry maturity.
